I' am a web designer and developer with many years
of experience in IT industry.
I also have degrees in Website Development and Software Engineering.
I believe websites must be smart and simple. That's why I have chosen this domain name. Smart means that sites must look nice in all devices, easily customizable, scalable and finally search engine optimized.
Users don't like complicated things, neither do I. The visitor must understand what your site does and find it easily.
Simple == Beautiful, Powerful and Fast.